Home | Terry Moore

“Terry hits the sweet spot by telling memorable stories that illustrate important principles, and this advice comes from someone who has lived it on the front lines”

-John Branca, Ziffren Brittenham, LLP

BOOK TERRY

About Terry Moore

Bring Your Bulldog

Terry Moore earned his reputation as a “Bulldog Lawyer” by being aggressive, tenacious, and practical. He has successfully taken on major league adversaries including big oil, big pharma, and big government. Over the past 30 years, he has won more than $150 million in value for his clients. He’s the author of three books: Big Force Negotiation, The Bulldog Guide to Business Divorce, and The Bulldog Guide to Dealmaking.

Terry advises business clients in a variety of sectors, with concentrations in sports and entertainment, oilfield services, media, and health care. He’s especially good at handling business partner disputes and litigation. He is recognized by Best Lawyers in America, Litigation Council of America, and Superlawyers, among others.

He has owned and operated successful radio properties, a professional hockey league, and a real estate investment company. This unique experience, in both law and business, gives him the specialized skills to solve disruptive business problems, from litigation to transactions to multi-party workouts.

Licensed to practice in Minnesota, North Dakota and South Dakota, Terry is also a popular speaker and seminar leader on business and legal topics.

The 7 Bulldog Principles

You’ve seen bulldogs in the real world. They’re not always loud, not always flashy. But they never let go. Bulldogs get the deal because they’re willing to grind it out, stay in the game, and force a win where others would fold. That’s what this book is about, building those qualities into your negotiation muscle memory.

1. Integrity

Be honest with everyone, especially yourself. That means no bluffing just to bluff, no half-truths to cover sloppy strategy. The Bulldog wins with clean lines and hard facts. You may want to inspire fear or love, whichever works in the situation, but you always want to inspire respect.

2. Tenacity

The Bulldog doesn’t stop. When other people get tired or discouraged, the Bulldog leans in. If you’re working a deal that takes eighteen months to close, the Bulldog shows up on month nineteen with the same fire as on day one. Persistence breaks resistance.

3. Courage

Courage is not the absence of fear but moving forward in the face of fear. Weak players avoid confrontation. Bulldogs do the hard things. Not for drama, but because they know that power is tested in the heat. That difficult phone call? The impossible counteroffer? The high-stakes bluff? Bulldogs choose action when others freeze.

4. Ferocity

When the time comes to strike, strike hard. Don’t tap the door. Kick it open. When you have leverage, press it. When you sense weakness, exploit it. The Bulldog doesn’t bite halfway. When it’s time to move, move with full force.

5. Loyalty

Loyalty doesn’t mean softness. It means fighting like hell for the people who back you. For your partners, your team, your clients. Loyalty builds reputation. It creates trust, and in this world, your reputation is your calling card.

6. Pugnacity

Bulldogs don’t look for fights, but they always engage when it’s the right thing to do. There are fights you must walk toward. Not every deal is polite. Not every opponent wants to be fair. When the time comes to throw down legally, verbally, or strategically, the Bulldog steps up. Some deals can only be won by outfighting the other side.

7. Judgment

Judgment is what separates a Bulldog from a brawler. Every great dealmaker has to know when to push, when to pause, when to walk. It’s the ability to read the room, calculate risk, and make sharp, intentional moves. You want to be dangerous, not reckless. Strategic, not stubborn.